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SEO COMPARISON TOOL · FREE

See exactly where you’re losing to the competition

Run the same free audit on two websites at once and get a head-to-head score breakdown, category by category.

VS
Free forever No signup required Results in seconds
Why compare

Data, not guesswork

Rankings are competitive by nature — you don’t need to be perfect, you need to be better than the page currently outranking you.

Identify your strengths

See exactly which categories you already outrank the competition in — and by how much.

Pinpoint the gaps to close

Find the specific checks a competitor passes that you don't — ranked by category, not guesswork.

Full 48-check breakdown

Every check on both sites, side by side — not just a single overall score.

Full breakdown

What gets compared

Both sites are audited against the exact same 48-point checklist across 9 categories.

7 checks

Meta Tags & Indexing

  • Title tag length
  • Meta description
  • Canonical tag
  • Meta robots (noindex)
  • X-Robots-Tag header
  • Character encoding
  • Declared language
5 checks

Content & Headings

  • Single H1 heading
  • H2 subheadings
  • Minimum content length
  • Internal links
  • No broken links
10 checks

Technical SEO

  • HTTPS enabled
  • http → https redirect
  • www / non-www redirect
  • Mobile viewport tag
  • Favicon present
  • No mixed content
  • robots.txt present
  • sitemap.xml present
  • HTML page size
  • Render-blocking scripts
4 checks

Structured Data

  • JSON-LD present
  • JSON-LD parses without errors
  • LocalBusiness schema (incl. subtypes)
  • Name, address & phone in schema
1 checks

Images

  • Image alt text coverage
2 checks

Social Sharing

  • Open Graph tags
  • Twitter card tags
7 checks

Local SEO

  • Phone number on page
  • Click-to-call link
  • Business address
  • Google Maps embed or link
  • Opening hours schema
  • City in title tag
  • City in H1
7 checks

AI Search Visibility

  • llms.txt file
  • AI search crawlers allowed
  • Snippets allowed for AI Overviews
  • Question-style headings
  • FAQ / HowTo schema
  • Entity profiles (sameAs)
  • Published / updated date
5 checks

Security Headers

  • HSTS
  • Content-Security-Policy
  • Clickjacking protection
  • X-Content-Type-Options
  • Referrer-Policy
Use cases

Who uses this comparison tool

Agencies & consultants

Show a prospective client exactly where their site falls short against competitors — with data, not opinions.

Competitive gap analysis

Before any optimization work, see a clear, category-by-category list of what actually needs attention.

Local business benchmarking

Running a local business? Compare your site against the competitor currently outranking you nearby.

Progress tracking

Re-run the same comparison after you ship fixes to see exactly how much ground you closed.

Simple process

How the comparison works

1

Enter both websites

Your site and a competitor's — no signup, no credit card.

2

We audit both, instantly

Each site runs through the same 48-point checklist in parallel.

3

See who wins where

A side-by-side score and a category-by-category breakdown of who's ahead.

FAQ

Comparison tool questions

Yes. Comparing two sites runs the same free audit engine twice — no signup, no payment, no limit on how many times you run it.

Both sites are checked against the exact same 48-point checklist, so the comparison is apples-to-apples — the same criteria, run at the same time.

Right now the tool compares exactly two sites per run. To compare several competitors, run the comparison again with a different second site.

No — this compares on-page and technical SEO health (meta tags, technical setup, structured data, and more), not live search rankings or keyword positions.

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