See exactly where you’re losing to the competition
Run the same free audit on two websites at once and get a head-to-head score breakdown, category by category.
Data, not guesswork
Rankings are competitive by nature — you don’t need to be perfect, you need to be better than the page currently outranking you.
Identify your strengths
See exactly which categories you already outrank the competition in — and by how much.
Pinpoint the gaps to close
Find the specific checks a competitor passes that you don't — ranked by category, not guesswork.
Full 114-check breakdown
Every check on both sites, side by side — not just a single overall score.
What gets compared
Both sites are audited against the exact same 114-point checklist across 12 categories.
Meta Tags & Indexing
- Title tag length
- Meta description
- Canonical tag
- Meta robots (noindex)
- X-Robots-Tag header
- Character encoding
- Declared language
- One title and one description tag
Content & Headings
- Single H1 heading
- H2 subheadings
- Minimum content length
- Internal links
- No broken links
- No empty headings
- Text-to-HTML ratio
- Descriptive link text
Technical SEO
- HTTPS enabled
- http → https redirect
- www / non-www redirect
- Mobile viewport tag
- Favicon present
- No mixed content
- robots.txt present
- sitemap.xml present
- HTML page size
- Render-blocking scripts
- Canonical points to the page
- Clean URL structure
- Duplicate IDs
- Deprecated HTML tags
- Inline styles
- Analytics installed
- Google SEO score
- Crawlable links
- robots.txt validity
- hreflang validity
Structured Data
- JSON-LD present
- JSON-LD parses without errors
- LocalBusiness schema (incl. subtypes)
- Name, address & phone in schema
Images
- Image alt text coverage
- Lazy loading
- Modern formats (WebP/AVIF)
- Responsive srcset
Social Sharing
- Open Graph tags
- Twitter card tags
Local SEO
- Phone number on page
- Click-to-call link
- Business address
- Google Maps embed or link
- Opening hours schema
- City in title tag
- City in H1
- Review / rating schema
- Social profile links
- Phone matches schema
- Service area
- Contact page link
- Privacy policy link
AI Search Visibility
- llms.txt file
- AI search crawlers allowed
- Snippets allowed for AI Overviews
- Question-style headings
- FAQ / HowTo schema
- Entity profiles (sameAs)
- Published / updated date
Page Speed (Core Web Vitals)
- Mobile performance score
- Largest Contentful Paint (LCP)
- First Contentful Paint (FCP)
- Cumulative Layout Shift (CLS)
- Total Blocking Time (TBT)
- Speed Index
- Server response time
- DOM size
- Total page weight
- Browser caching
- Image delivery and sizing
- Unused JavaScript and CSS
- Font loading
- JavaScript execution time
- Document request speed and compression
- Real-user LCP, INP and CLS (when Google has data)
Accessibility (WCAG)
- Accessibility score
- Colour contrast
- Form labels
- Button and link names
- ARIA attributes
- Heading order
- Main landmark and skip link
- Pinch-zoom allowed
- Tap target size
Best Practices
- Best practices score
- Browser console errors
- HTML doctype
- Deprecated browser features
- Image aspect ratio and resolution
- Third-party cookies
Security Headers
- HSTS
- Content-Security-Policy
- Clickjacking protection
- X-Content-Type-Options
- Referrer-Policy
- Server version hidden
- Permissions-Policy
- HSTS strength
- Cookie Secure flag
Who uses this comparison tool
Agencies & consultants
Show a prospective client exactly where their site falls short against competitors — with data, not opinions.
Competitive gap analysis
Before any optimization work, see a clear, category-by-category list of what actually needs attention.
Local business benchmarking
Running a local business? Compare your site against the competitor currently outranking you nearby.
Progress tracking
Re-run the same comparison after you ship fixes to see exactly how much ground you closed.
How the comparison works
Enter both websites
Your site and a competitor's — no signup, no credit card.
We audit both, instantly
Each site runs through the same 114-point checklist in parallel.
See who wins where
A side-by-side score and a category-by-category breakdown of who's ahead.
Comparison tool questions
Yes. Comparing two sites runs the same free audit engine twice — no signup, no payment, no limit on how many times you run it.
Both sites are checked against the exact same 114-point checklist, so the comparison is apples-to-apples — the same criteria, run at the same time.
Right now the tool compares exactly two sites per run. To compare several competitors, run the comparison again with a different second site.
No — this compares on-page and technical SEO health (meta tags, technical setup, structured data, and more), not live search rankings or keyword positions.
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